Month: October 2017

October 28, 2017 No comments exist

In the last 5 years, social networks have acquired about 1 billion new users. Yes you read that right. 1 billion! Indeed, now over one third of the world’s population is accessible via social media. Let that sink in for a minute! Thus, companies have gone from being skeptical about marketing on social media to seriously investing…

October 6, 2017 No comments exist

Whether you’ve spent time working on digital marketing or have just started to research it, you will no doubt have heard of pay-per-click advertising (PPC). But what you might not know is PPC visitors are 50% more likely to make a purchase than organic visitors. PPC, an immensely popular marketing channel, has numerous tricks up its sleeve…