We think search engine optimization, or SEO for short, is so important that we’re going to give you this blog’s big ticket item first;
Our SEO services – helps your small business to be not so small.
Small Businesses have always been a rear wheel of a four-wheeler cart of the world’s economy. Every month over 543,000 new businesses rolls their sleeves up and join the business industry. Sadly in that same period, more than that above number are forced to close down.
Although digital marketing has changed the landscape of the web, small businesses have found it difficult to adapt.
An integral part of any digital marketing strategy is SEO; a focused element of an overall holistic approach to drive customers to your business via online platforms. In other words, marketing the contempory way! Click here to learn more on SEO
Some say this practice has died and there’s no point wasting resources trying to rank high in Google’s search results. On the other hand, others claim that SEO is more important than ever and your business cannot exist in the online world without it.
Who should you believe?
In this article, we’re going to explain why search engine optimization is still relevant today and why you should consider investing in it.
How our SEO services can help you?
As mentioned above, while many believe that SEO is dead (enough that 210 people search for that exact phrase every month), the reality is that SEO is still very much alive, and we have the statistics to prove it.
Better Return on Investment Than Normal Ads
When you buy 1000 visitors from a paid ad, 2% of those visitors might convert into a sale. When you get 1000 clicks from SEO, 4% of those visitors will convert into a sale, leading to a better return on investment. The glaring difference between SEO and Pay Per Click adverising (PPC) is the long-term, lasting results of SEO and the short-lived expense of PPC.
Since top position rankings result in significant impressions, having your website residing here, translates to more exposure for your website. The more your pages and content rank high in search engines, the more chance you have for users to see your content and associate with your brand.
People trust that the first listing in Google is a reputable company, by doing SEO, your website becomes THE brand name. You become the person, the person that your competitors want to beat. The further back you are in rankings, the more skeptical people are about your brand.
Our SEO services make you stand out
With there being over 250 million websites on the web, it can be pretty hard to make a name for yourself. Using our SEO services will make your brand stand out from the crowd.
Our SEO services help you reach a new audience
A small business doesn’t mean a small customer base. With SEO you can expand your audience beyond your local area, gaining new customers across Ireland or even beyond.
Increase website traffic with search intent
SEO is highly targeted. By using keyword research you can discover what people are searching for and how competitive the market is. Then using long-tail keywords, we can attract the website traffic that you want… customers that want to spend money.
Increase offline sales
Most people start their buying process with a Google search, researching products and local business to buy from offline. If your website is in the local listings and in the top search results, it’s more likely that you’ll get a visit to your store.
Open your business 24/7
Finally, a business that gets organic traffic means it is open 24 hours a day, 7 days a week. That’s the magic of the Internet and our SEO services.
While small business owners can tackle SEO themselves, we do not recommend it. If you have no knowledge of tiling, would you try to tile your kitchen yourself? While you could try to figure it out on YouTube and forms of media, you are unlikely to succeed. SEO is the same.
To get started, you will want to find a company to help you. Conquer Marketing is uniquely positioned to help small businesses with SEO. Our SEO services process and framework help companies go further, faster.
In addition, businesses need to consider money spent on SEO as an investment and not a cost.
Remember that all the benefits of SEO explained above are not the result of a cost but they are the result of a careful investment.
SEO is a no-brainer, it’s the gift that keeps on giving.
Contact us for any questions you may have.