As Facebook continues to expand its video push, and other platforms such as Snapchat and Instagram seeing increased video adoption, it can be easy to forget that YouTube is still the leading online video platform.
Indeed, it recently accentuated this by announcing that it now has over 1.5 billion monthly active users. Positioning itself second only to Facebook.
YouTube also reported, that users spend more than 1 hour a day watching content on their platform. Interestingly, this is on mobile devices alone.
Thus, YouTube remains a must for anyone looking to maximize the ROI of their video efforts. It equips users with various ad options and tools to help maximize viewership and reach.
To push this home further, we have created the following infographic based upon YouTube’s key usage stats.
Benefits of YouTube Advertising
Are you considering advertising your business on YouTube? Let us help!
Here we will take you through some of the key benefits with regards advertising on YouTube;
As illustrated above, YouTube has 1.3 billion users. That is almost one-third of all people on the Internet. Also, its users watch almost five billion videos daily. These numbers are rising year on year. Thus, YouTube provides a perfect opportunity for your message to reach millions of people that all have the potential of becoming prospective customers.
When compared to other social media channels, users tend to spend more time on YouTube. This is great for businesses who are looking to drive more attention to their ads. On mobile exclusively, YouTube reports that the average session time is more than 40 minutes.
With YouTube advertising – you pay per video view. A typical video ad, runs between 0.10 and 0.30 cent per view. This is impacted by your video quality, your targeting, and your overall goal.
Just to note – YouTube doesn’t charge an advertiser for the first five seconds.
YouTube’s Analytics provides you with a wide range of reporting tools. It allows you to see when someone dropped off from watching your video. As well as when people watched the video more often.
- TARGET RIGHT AUDIENCE
You can specify criteria such as demographics, age, location, access devices and interests in order to target the correct users for your ads.
- ACCESS TO SOCIAL MEDIA
YouTube comes with a video sharing feature to other websites. Thus when, someone shares a video to other social sites such as Facebook or Twitter, and the video contains your ad, your message will reach even more people.
- GAIN FEEDBACK
Users can comment about your ad in the comment section below the video. By seeing and incorporating useful comments, you can better tailor your ads to attract more people.
- BETTER SEO RANKINGS
Last but certainly not least, sharing your videos on YouTube can positively affect your businesses search rankings. Not only will YouTube’s video content get better treatment by its parent company, Google, the platform is the second-largest search engine, providing traffic-boosting opportunities to many businesses.
YouTube Advertising Tips
Are you already marketing on YouTube? Or maybe your here because you’re thinking about it?
Could you use some new ideas to improve your existing YouTube results? Or could use some help if only starting out?
Below, you will discover 5 simple tips to make your YouTube marketing more effective!
#1 Your content has to be super emotional.
Illicit emotion. Be genuine, don’t force it. Be super passionate about what you talk about.
#2: You have to tell people to subscribe to your channel
Make sure to tell people listening to your YouTube video to subscribe. By doing this simple thing, it will significantly increase your subscribers.
#3: The next thing you want to do is use the right keywords.
I also use Ubersuggest.
This tells me what keywords to put in my title and my descriptions, resulting in my videos getting more views.
#4: The next thing you want to do is go hit up other bloggers
Bloggers who are writing similar content about the videos you’re producing. Reach out and ask them to embed your videos.
By getting more people to embed your videos, you’re going to get more external traffic.
#5: The last tip I have for you is to make sure your videos are super long and engaging.
You know what happens when a video is really short?
YouTube doesn’t give it much clout, your channel won’t do as well. Your videos won’t rank as high or get as many suggestions!
Well, the key to doing well on YouTube is to have a super long video. I’m not saying 30, 40 minutes. Anything from 5 to 6 minutes is excellent.
If you follow the above tips, you’ll do well.
But if you don’t have time, we will do the work for you! We’ll add in the keywords plus the transcripts, that way your video gets the traffic it deserves. Reach out now
Most Popular YouTube Advertising Videos of 2017
An article on YouTube, wouldn’t be complete without videos right! So lets take a look at a couple of the most popular YouTube Advertising videos for 2017. Hopefully it will help get your creative juices flowing!
In summary, the benefits of advertising On YouTube far outweigh any reservations you may have about incorporating video ads into your marketing strategy. To truly maximize these benefits, it is important you take the time to invest in creating a video ad that is creative and personal. Finally, make a video that will resonate with your target audience and will motivate them to share it with others.
To conclude, thanks for reading and please feel free to leave a comment below.